The benefits of having a personalised business email account are huge. It can help strengthen your company’s branding and make it more memorable. It also allows you to have more control over your company’s image and how it is presented in the inboxes of potential clients.

Brand guidelines are a set of rules that brands create to ensure that their messages and logos are consistent across all platforms. They can help to ensure that the brand is perceived in a positive light. 

Here is a simple guide to what you need to do, before you even get to the stage of either hiring a firm, or purchasing a domain and hosting if you are into DIY. This will help you complete your checklist of to-dos that will help define how well your website does.

We are sure you have heard all this before, the sweet whispers of nothing, just before the deal is sealed, and the sudden change that happens after. So, how do we prove to you, that we are not like those other companies?

While I am not all about beating a dead horse, I think now is an opportune time to outline other benefits of owing your own website independent of social media.

Price is what you pay for goods or services you acquire; Cost is the amount of inputs incurred in producing a product and Value is what goods or services pay you i.e. worth.

"A brand is literally what people say about your business when you are not in the room."

So we have confidently defined what brand identity is in digestible chunks, but what of BRAND IMAGE. "What is this new word you are bringing up to confuse us Andy?" Some of you might ask.