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Dear Potential Client: Website

Hope this message finds you in good health. I want to make reference to the above subject matter.

So your business is doing well, and you want to go digital. You want to launch your brand online, social media platform independent, your brand, your rules, your domain. 

Here is a simple guide to what you need to do, before you even get to the stage of either hiring a firm, or purchasing a domain and hosting if you are into DIY. This will help you complete your checklist of to-dos that will help define how well your website does.

1. Research
Before you start designing your website, make sure you know what you want to achieve. What is the purpose of your site? Do you want to sell products online? Or do you just want to share information about yourself or your company? Once you have decided what you want to accomplish, you need to research how people use websites today. You should also look at the competition. If you don't know much about the industry, then you may not know what features are necessary for success.

2. Design
Once you have determined what kind of design you want, you need to decide if you want to go with a page builder like WIX or create something custom. Page builders are great for beginners who want to get started right away. However, they lack flexibility and customization options. Custom designs allow you to do so much more with your content and how you interact with it.

 3. Content
The content of your website is extremely important. Make sure you write engaging articles that tells your visitors exactly what you want them to know. This articles, can be giving away free tips like a to do list before launching a website like this one. Don't forget to include links to social media pages where your audience spends their time.

 4. SEO
Search engine optimization (SEO) is the process of optimizing your website so that search engines find it easier to rank it highly. There are many different factors that affect your ranking, including quality of content, user interaction, keyword density, page speed, and backlinks.

 5. Mobile
 If you plan on having a mobile-friendly website, you'll need to make sure it's optimized for smartphones and tablets. Most people now access the internet using these devices, so it's important to make sure your site looks good on these screens. It is a no brainer, that in the year 2022, and beyond, well web design, should be mobile first and then adapting to the web version, as 75% of content is being consumed on mobile devices.

 6. Security
Make sure you take security seriously. Hackers are always looking for ways to gain access to your data, so make sure you decide if the security side of the site is going to be self managed, or spare funds to hire a contractor to handle that side of things.

 7. Testing
 You should test your website regularly to ensure it's working properly. Use tools like GA or GSC to track traffic and conversions. They also help outline why your site might not be performing as expected. This of course is last because, even if its part of the to do list before launch, you will need it consistently after site launch.

Hope this information was helpful to you and your business, if it was, any feedback on our social media pages is a welcome thing.