Is there value to having custom business email accounts?

In this digital era, having a personalised business email account is the norm. It is not only the way to stay connected with clients and colleagues but also a way to show your company’s branding.

The benefits of having a personalised business email account are huge. It can help strengthen your company’s branding and make it more memorable. It also allows you to have more control over your company’s image and how it is presented in the inboxes of potential clients.

It also allows you to have more control over your company’s image and how it is presented in the inboxes of potential clients.

There are two basic options for a company’s email account - using your own domain or using a free email service such as Gmail.

Using your own domain has its benefits such as legitimacy, organization, and an easy way for users to remember the email address. It also can be more secure than other methods. The downside of having an email with your own domain is that you have to pay for the upkeep which could be costly; and it involves more work to set up servers or use third party providers like Google Apps or Microsoft Office 365.

Similar to owning domain, free services such as Gmail have their benefits too: they are free and less complicated to set up. Free services do not come with the same level of security though, so the company would need to invest in additional security measures if they want a higher level of protection - VPNs, spam filters, etc.

Businesses can easily designate specific email accounts for specific purposes. For example, an account for purchasing products would be designated differently from an account for receiving payment confirmation emails. You can also set different rules for who can send emails to your accounts. For example, all company orders should go to the business account, with the personal account used only for customer questions and complaints.

After reading the pros and cons of each, which one are you going for? Feel free to send us a message if you have any queries.