Strategy

Our content analysis and research process lets us create custom websites tailored to your workflow and resources.

CONTENT STRATEGY.

We structure and systemize your content. By defining content structure and governance, and crafting editorial guidelines, our experts empower your team to easily create content that support your goals.

MOBILE STRATEGY.

A strong mobile web presence is critical in today’s digital ecosphere. Our mobile strategy insures that your site functions well, and shows content effectively across devices.

PAGE TABLES.

We define the DNA of your new site, marrying structural elements with communication goals. We use this as a springboard to transition into the wireframe stage, and often begin with paper wireframing.

INVENTORY & ANALYSIS.

We audit your site, performing content inventories and analysis to uncover opportunities for improvement. This inventory gives us a complete understanding of your content and the project as a whole.

GOALS & RESEARCH.

We help you define goals and decide how to measure success. We learn about you, your competitors and users and devise a customized research plan including user testing and surveys, site analysis, and stakeholder interviews.

PERSONAS.

We define target user groups to inform design and functionality decisions. Defining your audience and user behavior informs information architecture and content hierarchy throughout the site.