Our content analysis and research process lets us create custom websites tailored to your workflow and resources.
We take time to fully understand each company's unique online target audience and specific operational dynamics. Through intense research, we formulate robust strategies that ensure your corporate architecture perfectly aligns with your market goals.
Our Process Framework.
Goals & Research
We help you define goals and decide how to measure success. We learn about you, your competitors and users and devise a customized research plan including user testing and surveys, site analysis, and stakeholder interviews.
Personas
We define target user groups to inform design and functionality decisions. Defining your audience and user behavior informs information architecture and content hierarchy throughout the site.
Inventory & Analysis
We audit your site, performing content inventories and analysis to uncover opportunities for improvement. This inventory gives us a complete understanding of your content and the project as a whole.
Content Strategy
We structure and systemize your content. By defining content structure and governance, and crafting editorial guidelines, our experts empower your team to easily create content that support your goals.
Page Tables
We define the DNA of your new site, marrying structural elements with communication goals. We use this as a springboard to transition into the wireframe stage, and often begin with paper wireframing.
Mobile Strategy
A strong mobile web presence is critical in today’s digital ecosphere. Our mobile strategy insures that your site functions well, and shows content effectively across devices.
Ready to start a project like this?
Let's work together to achieve your long-term online presence goals.
Get in Touch With Our Team